TOOLS
PRODUCTION PORTFOLIO
Hugo Element
Created a fully-immersive social experience within the Hugo Element site around the fragrance and the iTunes partnership. Users could download tracks, send social messages on Facebook and Twitter, and receive a sample of colonge.
CK Free
Built an interactive map tool integrated with Google Maps which allowed users to select their favorite locations to "Live Free" while also allowing users to send an interactive postcard from their location to friends.
fashionTrust™
Produced the site for the fashionTrust™, an invite-only destination for fashion, beauty and entertainment professionals.
The Strain Trilogy
Designed and produced a site for The Strain, the latest novel from Guillermo Del Toro and Chuck Hogan.
HowardTV Press Office
Designed and produced a site for HowardTV. It features assets for HowardTV's original shows and is geared toward the media and press.
Alternative Distribution Alliance
Designed and produced the site for the ADA, the largest distributor of physical and digital independent music in America.
Daria World
A Facebook application for the popular MTV Networks' Daria series. The application allows fans to earn badges by way of sharing, commenting, friending, and other actions.
Fuse Tag Your Tune
A Facebook application that allows music fans to identify and tag their favorite songs for on-air dedications through the Facebook environment.Strategic Program Development and Creative:
- Digital
- Social
- Live Web
Engagement Marketing
- Earned Media
- Social Activation
- Press / Media Outreach
- Content Syndication / Surfacing
- SRM / SEM / SEO
Strategic Advertising
Strategic Paid Media:
- Display
- Roadblocks/Takeovers/Site Reskins
- Targeted Social Media Advertising
- Search
- Combined Programs with Marketing and Analytics that Maximize CTR
(our campaigns generate at least 5-10x industry average)
RESULTS
Case Studies
We make meaningful connections through MARKETING and STRATEGIC ADVERTISING. Our programs yield results for our clients. These are few examples of recent work we're particularly proud of:
CLIENTS
FOR YOU
Innovation / Intelligence / Implementation
Wiredset is at the unique nexus of enabling technologies, digital engagement marketing, strategic planning, and execution; all measured in real-time.
What we can do for you:
Strategic Consulting:
Leverage our collective experience to grow your business. Identify and refine your goals, strategies, and tactics. Highlight best practices and how they map to your key performance indicators.
Engagement Marketing Programs-Development and Execution
- Winning Digital Strategies
- Implement live web strategies to drive real-time audience engagment
- Secure highest-value earned media to support initiatives through digital PR and online editorials
- Plan and execute strategic paid media placement to further drive targeted awareness
Enabling Technology Development:
Design and create tools that can best power marketing. These include sites, applications, dashboards, and data visualization.
Listening and Measurement:
Ensuring Strong ROI. Use our proprietary analytics platform to provide comprehensive campaign metrics, optimize all strategies in real-time in order to maximize returns, and glean key insights.
TEAM
As CEO of Wiredset, Mark Ghuneim is a new media visionary with expertise in social engagement, technology and behavioral trending as well as marketing for music, television and brands. Mark launched Wiredset in 2004 as a futuristic digital agency with the ability to incubate, create and execute all aspects of digital marketing. Recognizing the need for real time actionable data for his clients, Mark oversaw the development of a proprietary online tracking service that allows for unparalleled visibility into user behavior and market intelligence across a myriad of internet categories such as social networks, search engines and video sites. With headquarters in New York City and offices in L.A. and Seattle, Wiredset services top entertainment properties such as HBO, MTV, Bravo, Comedy Central, ESPN, Oxygen, Atom Films, Virgin Records, Universal Music Group, Sony BMG, and leading consumer brands such as Apple, Microsoft, Puma and Armani Exchange.
Prior to starting Wiredset, Ghuneim spent 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records Group, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel.
Mark has pioneered innovations in new media as the music industry has evolved during the past three decades. Before joining Sony, Ghuneim was Director of Press and Video Promotion for the legendary independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video night club Private Eyes.
Ghuneim frequently moderates panels at top industry gatherings and guest lectures at universities such as NYU's Stern and School of Music in New York City and UCLA in Los Angeles. He has worked as a mentor with the Center of Communications. His work in the Information Security Space was feature in Time Magazine and cited by the head of the FBI in addressing national infrastructure vulnerabilities. He has worked with NYCLU and ACLU addressing surveillance in public spaces and Ghuneim’s photographs have appeared in publications such as New Musical Express and the British Music Weekly. Known to many online as Mediaeater, Ghuneim reads 10 print newspapers each morning and 100s online each day in his RSS reader. He resides in the tranquil West Village in Manhattan.
Grant is a digital marketing maven with nearly a decade of experience in the development, design and execution of viral marketing and social media campaigns for leading entertainment, music and consumer brands. As the VP of Digital Marketing for Wiredset, Grant has used innovative thinking and the creation of next generation tools to spearhead successful digital initiatives for brands such as Comedy Central, Harper Collins, Last.fm, Spike, ESPN, Oxygen, Ticketmaster, Universal Music, Capitol Records and many more. Grant's area of expertise stretches across the Web 2.0 spectrum, from mobile, search engine, email and relationship-based marketing, to audience and community building, online analytics, media planning and brand consulting.
Prior to joining Wiredset, Grant was the Director of Online Marketing for Elektra Records where he managed campaigns for Metallica, Missy Elliott, Staind, and all other label artists.
Grant grew up in Queens before obtaining his BS in Engineering and Management Systems from Columbia University.
Alex is the director of Trendrr, a business intelligence platform for digital and social media. He is also the founder of AM Analytics, a real-time market intelligence platform.
His work history includes founding startups in the online dining and travel management sectors, assisting a New York Times columnist with web strategy and working at Goldman Sachs where he specialized in portfolio management and derivatives.
His official blog is located at alexjmann.com where he writes essays on art and entrepreneurship.
Alex graduated with honors from The Pennsylvania State University where he studied finance and engineering entrepreneurship.
CONTACT US
Our home office is located in New York City in Manhattan's Meatpacking district.
For sales and business development opportunities, please email us at hello@wiredset.com
For press inquiries, please email us at press@wiredset.com
ABOUT
Wiredset is a real-time digital agency and technology incubator specializing in engagement marketing for Fortune 500 brands, networks, studios, publishing companies and consumer product groups.
Active and recent campaigns include programs for Sony Pictures Television, Harper Collins, MTV Networks, Comedy Central, Coty, Procter & Gamble, Oxygen Network, Bravo and more.
In 2006, Wiredset developed Trendrr (patent-pending), the first proprietary business intelligence tool for measuring real-time trends across the social web.
In 2010, Wiredset launched Curatorr, a platform for monitoring, organizing and responding to conversations on Twitter as they occur.
Wiredset, founded in 2004 by former Sony executives, is headquartered in New York City's Meatpacking District.