Wiredset Site tag:wiredset.com,2008-02-22://3 2008-07-09T19:12:08Z Movable Type Publishing Platform 4.0 Social Media and Brands - What You Need To Know Before Jumping Into The Pool tag:wiredset.com,2008://3.12615 2008-07-08T22:58:11Z 2008-07-09T19:12:08Z Mark http://del.icio.us/mediaeater How to Build Brand Equity Through Participation In The Social Web

 Now, more than ever, it is crucial to engage your online audience through social means.  As six of the current top-ten web destinations are social, it is apparent that social participation is now the currency and language that speaks to a massive market segment. 

More importantly, social behavior has evolved from being solely integrated into destination sites to becoming a feature-set on many sites that were not initially socially-focused.  For example, The NY Times and Google News have both recently added social or participatory layers and features to their existing sites.

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