Wiredset Site

Real-time Tools for Television and Film

2010-02-09T01:08:36Z

As an agency of the future we have been releasing a suite of software services around digital and social media.   Our company was founded on the premise that technology and marketing / advertising are inseparable.   The two things working hand in hand will result in better user experiences and results for clients.   As a leading digital agency we lead by example.

Tools we've developed:

Trendrr: Measurement

Trendrr tracks data over-time and now in real-time, processing digital intelligence that identifies what is being shared and with what influence, velocity and volume in the participatory web. The diverse feature set allows users to track both qualitative and quantitative data sets and insights.

Beyond tracking the level of conversation, video views, press, blog coverage and social network activity, users can also create a lens into understanding sentiment, intent, engagement and how these factors map against sales, consumption or location.

Driven by client needs, these tools help users understand the social activity around their brands, products and campaigns. Ultimately, bringing visibility and actionable intelligence helps clients grow business, awareness for their products / services and attention to their cause. We understand that every client has a unique measure for their return on investment. We provide a diverse set of tools that allow visibility into this measure no matter how a client defines success.

Recently, we have started to process this digital and social data in real-time. Real-time analytics provides a new set of important insights that allow optimization and improvement for a media-buy campaign attribution and performance.

Curatorr: Listening / Responding

Curation is a process of identification and organization of the real-time communication and information streams. The importance of deriving a signal from noise from the fire hose of conversation taking place via Twitter and the real-time web has never been more important. Curating the conversation brings a new value that can then be published on-air, online, in applications, etc.

Our product is called Curatorr, a dashboard that distills signal from the noise around your conversation.

Using Curatorr, users can:

SEARCH: Search the real-time Twitter conversation as it's happening online.

FILTER: Filter the relevant conversation based on your filters, including keyword, location and sentiment.

PUBLISH: Publish the curated stream to television, phone and internet.

Users setup a query to identify conversation around a topic. Curatorr then provides suggestions to make sure you have assembled a complete cluster of terms around a subject.

Users can then:

    * Find tweets that include any of these words
    * Find tweets that include all of these words
    * Contains hash tag(s) - example: #tv
    * Include list(s) - example: BBC/tv
    * People referenced - example: @markghuneim
    * Sentiment - example: positive, negative, neutral
    * Location - example: within 15 miles of New York City

Users can also save searches which curates results for future use

This is just the begging of what will be an iterative process towards understanding what the highest value conversation is and how it fits into the context of programing, user experiences, customer social relationship management and brand listening.

^MDG

Trendrr Web Design Internship (Spring/Summer 2010)

2009-12-16T22:52:10Z

Do you live and breathe web design? Do you have opinions on what makes a well-designed product? Do you want to be a part of a cutting-edge web2.0 development team and contribute real-work to a public product?

Trendrr is a social media tracking and analytics platform with clients ranging from influential media companies (television, music, film) to top fortune 500 brands and political organizations. We are looking for an intern to help us not only with the user interface but to develop innovative methods to visualize vast amounts of social media data.

This is not a regular internship where you're given menial tasks and busy work; this is an opportunity to gain authentic experience working with a web2.0 product development team.

Responsibilities:

- Data visualization
- Edit/create HTML page layouts and content
- Edit/create CSS
- Edit/create JavaScript
- Graphic design
- Image editing and optimization

Qualifications:

Requirements:

- Strong design skills and vision
- Efficient with Photoshop and Illustrator
- HTML (hand coded)
- Basic JavaScript knowledge
- Strong Cascading Style Sheet (CSS) skills
- Strong knowledge of the Internet and emerging technology
- Strong written and oral communication skills
- Ability to work in a team environment, handle multiple tasks, and complete tasks quickly and effectively
- Effective problem solver who can work with minimal supervision
- Self-starter who combines a high level of creativity with strong organization skills
- Enjoys building an innovative web application that makes customers happy

Helpful (but not required):

- Prior social media application development experience
- Flash
- jQuery (or other comparable javascript framework)
- PHP
- Adobe Flex
- R
- Canvas

Applicable Categories for Job: - Creative/Design/Multimedia, Graphic Design, Web Design/Development, Data Visualization

Required Documents:

Please submit your resume and cover letter through this site or e-mail (including links to examples of your work) to internships [AT] wiredset.com

Notes:

Salary Level: Internship for college credit and small travel stipend

Applicable Categories for Desired Major: Computer Graphics/Game Technology, Computer Information Systems, Digital Media Design, Engineering

Minimum GPA: 3.0

Intern Authorization: US Citizen and qualified international students via accredited sponsorship organization.

And the Buzziest Billion-Dollar Brand of the Week Is...

2009-12-09T16:22:41Z

The buzziest billion-dollar brand of (last) week is also the most-embattled brand of the week. You saw this coming: It's Tiger Woods.

On Friday (after Thanksgiving), in the aftermath of his car accident, Tiger Woods was name-checked in 56,868 tweets. This week, thanks to the slowly unfolding post-accident scandal having to do with the state of his, um, married life, he came pretty close to matching that peak with 52,093 tweets (last Friday, 12/4).

Read more of Simon Dumenco's observations at Advertising Age's "Trendrr Chart: A Week of Tiger Woods"

NewTeeVee's Most Twittered Television (11/23-29)

2009-12-03T16:35:44Z

Oprah's social media heat cooled substantially dropping to almost 30,000 Tweets for the week (down from 120,000 the week prior to that). Rounding out the top five were Gossip Girl (15,879 Tweets), Supernatural (13,934 Tweets) and Saturday Night Live (13,221 Tweets).

More at NewTeeVee's Glee Gives Thanks for Fan Tweets

Vampires Attack Oprah and Sarah Palin! Run For Your Lives!

2009-11-24T15:24:04Z

What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. (Apparently Palin wanted to make the announcement -- she's still mad she didn't get to make a concession speech a year ago -- but Oprah overruled her. I kid! I think.) Meanwhile, vampires rule the Earth. [Ad Age]

Twilight New Moon Mania: It's Bananas on the Web!

2009-11-18T19:11:41Z

View more news videos at: http://www.nbcsandiego.com/video.

Jennifer Van Grove, Associate Editor of Mashable.com, illustrates the hysteria surrounding the second installment of the Twilight series, New Moon, with help from Trendrr during her regular appearance on NBC in San Diego this morning. During the live red carpet event on Monday, there were over 80,000 tweets and buzz is high as we head into this weekend's release.

Social Media Metrics and ... Swine Flu?

2009-11-17T15:06:20Z

One of the reasons swine flu has stayed top of mind in the collective conscious of the public is social media. In April we were seeing over 10,000 tweets per hour about swine flu, and while that number has dropped, we are still consistently seeing up to 800 tweets per hour, according to Trendrr graphs, during peak times (note: tweets for "H1N1″ are at approximately the same levels). Swine flu has clearly become a part of the regular daily conversation.

Swine Flu Related Appointments up 6250% [Web Data]

Damn, Yankees Top Twitter in World Series Mentions

2009-11-04T15:33:33Z

A-Rod and Co. are also being out-Tweeted over the Phillies. The Yankees dominated the social media buzz last week, averaging roughly 35,000 Twitter posts a day, and the Phillies have averaged just 20,000. New York peaked early in the week with more than 76,000 Tweets about the team.

Check out more at NewTeeVee: Damn, Yankees Top Twitter in World Series Mentions

Dollhouse Is a Doozy on Twitter

2009-10-27T16:57:08Z

Because the Gleeks have basically taken over Twitter with their musical Tweets, crushing the competition on the Most Twittered TV Shows list, we've decided mix things up this week. With Glee's dominance out of the picture the remaining graph looks more interesting (but don't worry, we gave them their own graph as well!)

Read more at NewTeeVee's "StatShot: Dollhouse Is a Doozy on Twitter"

"PostSecret: Confessions on Life, Death, and God" Debuts At The Top Slot on the New York Times Best Seller List

2009-10-20T22:01:11Z

Wiredset congratulates our friends at William Morrow/Harper Collins on their latest New York Times Best Seller, "PostSecret: Confessions on Life, Death, and God." This is the fifth release sourced from the popular website for the confessional urge crowd.

"As psychiatrists and Catholic confessors and best-friends-forever all know, it can be liberating to get a secret off your chest. But to announce that secret on the too-much-information superhighway? That's the idea behind PostSecret, a Web site that probably had a hard time attracting any venture capital. To be fair, secrets posted on the site are strictly anonymous. And to be fairer, readers can't get enough of them. According to its home page, more than 274 million people have visited the site since it started in 2005, to read confessions like 'I've always wanted to rob a bank' or 'I act like I know who I am . . . but I really have no clue.'"

Get more information on the new book at The New York Times' Inside The List or here "PostSecret: Confessions on Life, Death, and God" Official Site

Jon & Kate and Letterman: Twitter Loves Tawdry TV Tweets!

2009-10-07T14:00:05Z

David Letterman is used to creating lists, not being on them. Though we're not sure how excited he is to be at the top of Trendrr's Most Twittered Television list spurred mostly by his sex-with-co-workers/extortion scandal that popped up last week. Letterman topped the chart with 42,025 tweets on Friday. Saturday Night Live finished the week strong with a star-studded show that included Lady Gaga, Madonna and Scarlett Johansson.

[Read more at NewTeeVee]

Two-Thirds of Americans Object to Online Tracking

2009-09-30T04:37:08Z

ABOUT two-thirds of Americans object to online tracking by advertisers -- and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

If you phased this poll to include the realities of what can really be done with information collected online and who has it these numbers would change radically.

All the Fashion Coverage That's Fit to Tweet

2009-09-25T21:48:09Z

Before the September fashion glossies slip entirely from newsstands, and as the memory of Fashion Week begins to fade, a quick look at where leading fashion titles stand in the Twittersphere.

Read more about this week's Advertising Age Chart of the Week

Never Mind Leno. Oprah Beats Letterman, Who Beats Fallon, Who Beats...

2009-09-21T13:39:50Z

"Thanks to the debut of his (critically panned) prime-time talk show this week, Jay Leno has been dominating all sorts of mind share, from mainstream media to social media. As you'd expect, he spiked big as a Twitter topic: On Tuesday, there were 56,549 tweets that referenced him (though by Thursday he'd fallen back down to Earth, with just 6,792 tweets). But I was more curious about the TV talk-show host Twitter-buzz landscape before Leno crashed prime time."

Read more of this week's Advertising Age Chart of the Week

The Beatles: Rock Band vs. Guitar Hero 5 vs. ... Courtney Love?

2009-09-14T02:17:31Z

This week's Trendrr chart takes a look at Twitter buzz surrounding the current epic battle of the video games: "Guitar Hero 5," released on Sept. 1 (in the U.S.; Sept. 11 in Europe), and "The Beatles: Rock Band," released this past Wednesday.

(click for full story)