We're also looking for a Java Developer to help with one of our ongoing production projects. For more information and how to apply visit our post on Craig's List.

Digital Music Forum East

Global Music Marketing in the Digital Age
Panel is on Feb. 27, 2:30pm–3:20pm
Museum of Jewish Heritage, 36 Battery Place, NYC

Canadian Music Week
March 5 – 8, Fairmont Royal York hotel in Toronto, Canada.

I’m With The Brand: Building Audiences through Sponsorships
3/7/2008 at 10:10 AM.

The 5th Annual Media Summit New York
March 12-13, 2008
McGraw-Hill Building, 49th St. and Ave. of the Americas

Wednesday, March 12th 12:30 PM to 1:45 PM

I will be moderating ...
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media

Come on by and say hello.!

Light Online Video Viewers are Heavy TV Viewers

The conventional wisdom says that the heaviest users of the digital channel are likely to be the heaviest consumers of media in general. However, the study found that light online video viewers are actually heavier TV consumers, with 46 percent of this group indicating they watch more than 13 hours of TV per week. By comparison, just 39 percent of moderate video viewers and 30 percent of heavy video viewers watched the same amount of TV

findings are as follows:

(a) the volume of blog posts about an album is positively correlated with future sales,

(b) greater increases in an artist’s Myspace friends week over week have a weaker correlation to higher future sales,

(c) traditional factors are still relevant – albums released by major labels and albums with a number of reviews from mainstream sources like Rolling Stone also tended to have higher future sales.

Does Chatter Matter?
The Impact of User-Generated Content on Music Sales
http://archive.nyu.edu/handle/2451/23783

Our programing and design vertical has been doing some amazing
work. I wanted to push in advance to that page and highlight
some of the digital production goodness coming out of wiredset.
Great work from Matt, Emily, Jeff and the whole program and production team.

Wiredset Production Portfolio
http://wiredset.com/production/

Please contact us so we can do some innovative work for you.

* 25% of A18-24 said they would watch more movie trailers if available online
* 10% of A18-24 said they would watch more user generated videos (UGV) if available
* 30% of online A18-29 actively visit "video sharing sites"
* 17% of online users w/ some college education actively visit "video sharing sites"
* 18% of online users with a HHI 75K+ actively visit "video sharing sites"
* 18% of online English speaking Latinos actively visit "video sharing sites"

Also, another article discussing how media execs feel the growth and advertising opportunities on social networkign sites are overstated.

* 72% of execs feel that "niche enthusiastic online media" has accurate growth potential while 69% feel that social media networks have overhyped growth potential (versus 27% that think the growth potential is accurate).
* Also 62% think mobile content has accurate growth potential
* 47% think UGC has accurate growth potential (Versus 46% who think it's overhyped)
* 24.5% of marketers used viral web campaigns in campaigns
* 18.3% of marketers used blogger outreach in campaigns
* 13.6% of marketers used consumer generated advertising in campaigns
* 13.3% of marketers created youtue videos in campaigns
* 16.1% of marketers used social networking (not including straightforward flash/rich media placements on them) in campaigns

Myspace.Com Has Largest Web Widget Viewing Audience

In November 2007, nearly 148 million U.S. Internet users viewed widgets, representing 81 percent of the total audience. MySpace.com widgets had the widest audience, reaching more than 57 million Internet users, while Slide.com ranked second with 39.2 million viewers. Google.com has the sixth widest widget-viewing audience with more than 19 million viewe

Looking at the amount of people who visited only once or a few times
you can see the impact of send to a friend and other viral methodology.

British Sea Power : Do You Like Rock Music? (LP)

singles....
Circuits : City Of Lights / Before It's Over
The Courteeners : What Took You So Long?
Chris Harwood : Wooden Ships / Hear What I Have To Say
Lightspeed Champion : Tell Me What It's Worth
The Mars Volta : Wax Simulacra
Radiohead : Jigsaw Falling Into Place
Sons & Daughters : Darling
Subliminal Girls : Hungry Like The Wolf / Self Obsession
SPC ECO : You're Alright
Supergrass : Diamond Hoo Ha Man

Todays WSJ looks at p2p, media and copyright.

Showdown Looms Over Pirated-Media Directory

Swedish Prosecutors Target Organizers of Pirate Bay,
A Huge File-Sharing Guide

Wiredset will be at CES 2008 for client events and meetings and a few
panels (details below) please reach out if you are there !

CES - Consumer Electronics Show
Location: Las Vegas Convention Center, North Hall, 2nd Fl.
Sunday, January 6th 1:00 PM - 2:00 PM

Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media

also...

Billboard Digital Music Live - The Venetian, Lido Room
Wednesday, Jan. 9, 2008 1:45 – 2:30

Music 2.0

There’s no doubt that the Internet is a fantastic vehicle to promote new music, and the indie-music community has harnessed that power to take market share away from the majors. But issues like DRM, licensing and more remain hurdles. This session examines the potential of social networks, podcasts and even P2P networks.