Lots of chatter this week around brand J.C. Penney and their reaction
to a video made by their agency. 

From WSJ 6/24/08...

 "Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney's knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation."

Well it us still very much online and by the looks of things growing at
5x a day.  Another shocker is that their website traffic is up in tandem.

These are just some of the on the fly data visualization and anlaysis
that can be done around social media campaigns.

How are you measuring your campaigns, art, copyright, ROI?

Agencies and brands who want enterprise level access please let us know.

Below graph visualizing the  J.C. Penny - Speed Dressing Video.

Video Online Continues To Explode.
Track Videos Online for Free w/ Trendrr.com


Comscore released their March 08 data on viewing videos online.

U.S. Internet users viewed 11.5 billion online videos during the month,
representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

YouTube.com accounted for 98 percent of all videos viewed at Google Sites.
Fox Interactive Media ranked second with 477 million videos (4.2 percent),
followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital
with 249 million (2.2 percent).

Other notable findings from March 2008 include:

• 73.7 percent of the total U.S. Internet audience viewed online video.
  
  
• 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
  
  
• 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
  
  
• The average online video duration was 2.8 minutes.
  
  
• The average online video viewer watched 235 minutes of video.

Wiredset's Trendrr  webservice allows you to track
your video assets on 20+  social media and video sites
for FREE.  Trendrr.com

A new study by the Pew Internet & American Life Project tracks the decision-making processes for buying music, purchasing a cell phone, and buying or renting a home.

While I was pleased with the numbers around online for discovery, I still found them low.  There is strong correlation between discovery online and purchases offline "Even for a digital product such as music, people more often than not buy in stores, not online."

Comfort zones, behavior and interoperability issues still get in the way of online music consumption and the general music consumer.


The top three sources used in product research for each of the three products

For those who have bought music in the prior year:

• 83% say they find out about music from the radio, the television, or in a movie.
• 64% say they find out about music from friends, family members, or co-workers.
• 56% say they find out about music through various online tools, such as going to a band's or artist's website or streaming samples of songs to their computers.
  

# For music buyers who used the internet to find out about music:
 
  68% said it helped them learn more about bands or artists they were interested in.
  42% said online information helped them save money in buying music.
  37% said it led them to buy more music than they otherwise would have.


Nonetheless, just 22% of all music buyers say their most recent purchase was online (either a digital download or ordering a compact disc), while 74% said their most recent purchase was at a store. Among smaller set of music buyers using the internet to find out about music, one-third (33%) said their most recent purchase was online.



 

Mobile Media Marketplace chart

Est. percentage of U.S. Subscribers who used the following services. in the 4th quarter of 2007.It is interesting to see video at the bottom of the list (2%) in contrast to the amount of coverage mobile video gets. (Nielsen)

SMS 64%
MMS 39%
Mobile Internet 14%
Ringtones 6%
Premium SMS 4%
Game 4%
Software/app 3%
VIdeo 2%

Targeting Social Networks

A new survey by online marketing consultancy Prospectiv, Woburn, Mass., said their social networking experience would be better if marketers pushed more targeted ads.

Study: Untargeted Ads Turn Off Social Net Users

"The vast majority of respondents (87%) said very few or no ads matched their interests or preferences. About 54% of participants said they never respond to an ad they see on social networking sites."

ROFLcon was this week -  As an Agency we love watching viral media and more so making vital campaigns.
So ROFLcon which celebrates those wacky internet meme was a no brainer to attend virtual or in person this past
weekend.

We  plugged in the conf into Trendrr to get the buzz level.   It had a nice week but does not remotely approch
the numbers of the media that inspired it.

Wiredset returns to Coachella this year to power the official text messaging program for the festival.   The What's Up Coachella  mobile program is in its fourth year enabling festival organizers Goldenvoice to communicate important news, updates and schedule changes with the audience during the three day weekend.  


For more info and registration visit Coachella.com

Highest Rated Quarters Ever

• COMEDY CENTRAL - online viral marketing client
• BRAVO - online viral vital marketing, Facebook application design/production client
• OXYGEN - online viral vital marketing, Facebook application design/ production client
• TV LAND - online viral vital marketing, Facebook application design/production client

 

360 Impact - Online Numbers Up! 

• BRAVO.COM traffic up 256% for quarter
• OXYGEN.COM traffic up 213% for quarter
• TV LAND.COM traffic up 162% for week of High School Reunion Finale

We are so fortunate to love what we do, working with great projects is one of them.


Portishead : LastFM

-- Last.fm announced today that Portishead's long-awaited new album, Third, will be made exclusively available on the site, in its entirety, for free from April 21, a week before its official release.

Portishead : Current TV
    
   Video - Watch the performance and an exclusive interview they did with Current

Here are some links to a few facebook apps our development team has recently launched.

TV Land: High School Reunion
Bravo TV: Supermodel Pose-off
Oxygen Media: My Inner Bad Girl

Couple of self referential trending graphs on Wiredset's
newly launched open and free metrics tool trendrr.com

First a graph the illustrates the number of blog mentions since
we launched this week.  Thank you early adopters and bloggers
who have helped us push off into the interweb.

(are you getting this level of reporting from your digital agency?)





Second one from Dustin where he shows how he uses the API
to create an dynamic graph of trendrr.com memory usage.

(simple elegant and practical solutions for your marketing and technology needs)