FORMER SONY MUSIC EXECUTIVE LAUNCHES WIREDSET


   WiredSet offers creative online and mobile music solutions
   
   NEW YORK (November, 2004) - Former Sony Music senior vice
president Mark Ghuneim announced on Tuesday the launch of
WiredSet, a new company offering creative online and mobile
solutions to help recording artists and music companies reach
music fans and build customer loyalty.

   WiredSet offers services ranging from brand and product
identity consulting to online and mobile campaign development and
execution, said Ghuneim, a 25-year music industry veteran who was
Senior Vice President of Online and Emerging Technologies for
Sony Music Entertainment.

   "WiredSet provides innovative and proven online and mobile
marketing methods based on establishing credibility with music
fans and treating them with respect," Ghuneim said.

   "The changing music marketplace requires the use of non-
traditional methods such as peer-to-peer networking, RSS
syndication and other new technologies," said Ghuneim, who
developed online music and wireless services at Sony and was
instrumental in the video and on-line promotion of artists such
as Bob Dylan, System Of A Down, Jeff Buckley, Bruce Springsteen,
Nas, Barbra Streisand, Tony Bennett, Lauryn Hill and Destiny's
Child.

   WiredSet offers analysis and marketing intelligence using
proprietary applications and business-to-business tools to help
executives and companies maximize the effectiveness of their
marketing campaigns.

   "We provide companies with analysis of trends in the digital
market and creative solutions to build and retain fan and
customer loyalty from the grassroots level to the top of the
charts," Ghuneim said.

Web site:
http://wiredset.com

    CONTACT:
    Mark Ghuneim
    CEO, WiredSet OTG LLC
    212-242-3400
    press@wiredset.com