Wiredset Site

US Advertising Spending Growth Projections

Thu, 03 Jul 2008 08:39:59 -0500

Track Your Campaigns With Trendrr

Wed, 25 Jun 2008 21:07:07 -0500

Track videos across all key social video sites, blogs, p2p with Trendrr. Which is our free and open metrics tool

J.C. Penney Video Viral Video Velocity

Wed, 25 Jun 2008 10:59:39 -0500

Lots of chatter this week around brand J.C. Penney and their reaction
to a video made by their agency.

From WSJ 6/24/08...

"Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney's knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation."

Well it us still very much online and by the looks of things growing at
5x a day. Another shocker is that their website traffic is up in tandem.

These are just some of the on the fly data visualization and anlaysis
that can be done around social media campaigns.

How are you measuring your campaigns, art, copyright, ROI?

Agencies and brands who want enterprise level access please let us know.

Below graph visualizing the J.C. Penny - Speed Dressing Video.

Where Video Is Consumed

Fri, 20 Jun 2008 07:43:14 -0500

US Online Social Network Ad Spending

Fri, 06 Jun 2008 07:21:35 -0500

Internet Week - Wiredset - Events

Fri, 30 May 2008 11:57:22 -0500

The creatively named Internet Week starts next week. There is a whole slew of digital events taking place. We will be in fill effect as usual. For those attending the Advertising Age - Advertising 2.0 New York Conference please stop by the panel I am moderating. We have a great list of speakers lined up.

10:45 AM - Noon : Wednesday, June 4th - 5th, 2008

Advertising Accountability: Metrics and Analytics around Video,
Social Media, P2P and User Generated Media

New World Stages, 8th Ave. and 50th Street (just west of 8th Ave.)

Video Viewing Numbers Up Big Time

Thu, 22 May 2008 12:08:48 -0500

Video Online Continues To Explode.
Track Videos Online for Free w/ Trendrr.com

Comscore released their March 08 data on viewing videos online.

U.S. Internet users viewed 11.5 billion online videos during the month,
representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

YouTube.com accounted for 98 percent of all videos viewed at Google Sites.
Fox Interactive Media ranked second with 477 million videos (4.2 percent),
followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital
with 249 million (2.2 percent).

Other notable findings from March 2008 include:

73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.

Wiredset's Trendrr webservice allows you to track
your video assets on 20+ social media and video sites
for FREE. Trendrr.com

Driving Purchasing Decisions

Mon, 19 May 2008 03:15:52 -0500

A new study by the Pew Internet & American Life Project tracks the decision-making processes for buying music, purchasing a cell phone, and buying or renting a home.

While I was pleased with the numbers around online for discovery, I still found them low. There is strong correlation between discovery online and purchases offline "Even for a digital product such as music, people more often than not buy in stores, not online."

Comfort zones, behavior and interoperability issues still get in the way of online music consumption and the general music consumer.

The top three sources used in product research for each of the three products

For those who have bought music in the prior year:

83% say they find out about music from the radio, the television, or in a movie.
64% say they find out about music from friends, family members, or co-workers.
56% say they find out about music through various online tools, such as going to a band's or artist's website or streaming samples of songs to their computers.

# For music buyers who used the internet to find out about music:

68% said it helped them learn more about bands or artists they were interested in.
42% said online information helped them save money in buying music.
37% said it led them to buy more music than they otherwise would have.

Nonetheless, just 22% of all music buyers say their most recent purchase was online (either a digital download or ordering a compact disc), while 74% said their most recent purchase was at a store. Among smaller set of music buyers using the internet to find out about music, one-third (33%) said their most recent purchase was online.

The Long Blondes

Fri, 16 May 2008 06:29:47 -0500

The Long Blondes - Guilt

Today's Intel: Mobile Usage Chart + Untargeted Ads Turn Off Social Net Users

Mon, 12 May 2008 05:05:02 -0500

Mobile Media Marketplace chart Est. percentage of U.S. Subscribers who used the following services. in the 4th quarter of 2007.It is interesting to see video at the bottom of the list (2%) in contrast to the amount of coverage mobile video gets. (Nielsen) SMS 64% MMS 39% Mobile Internet 14% Ringtones 6% Premium SMS 4% Game 4% Software/app 3% VIdeo 2%
Targeting Social Networks A new survey by online marketing consultancy Prospectiv, Woburn, Mass., said their social networking experience would be better if marketers pushed more targeted ads. Study: Untargeted Ads Turn Off Social Net Users "The vast majority of respondents (87%) said very few or no ads matched their interests or preferences. About 54% of participants said they never respond to an ad they see on social networking sites."

Grand Theft Auto

Mon, 28 Apr 2008 21:00:07 -0500

Stereolab - Three Women from Chemical Chords

Mon, 28 Apr 2008 20:34:50 -0500

Stereolab - Three Women from Chemical Chords

ROFLcon

Mon, 28 Apr 2008 13:40:54 -0500

ROFLcon was this week - As an Agency we love watching viral media and more so making vital campaigns.
So ROFLcon which celebrates those wacky internet meme was a no brainer to attend virtual or in person this past
weekend.

We plugged in the conf into Trendrr to get the buzz level. It had a nice week but does not remotely approch
the numbers of the media that inspired it.

No Age - Eraser

Sun, 27 Apr 2008 13:12:51 -0500

No Age - Eraser

Fleet Foxes - White Winter Hymnal

Sun, 27 Apr 2008 13:10:58 -0500

Fleet Foxes - White Winter Hymnal